Beach towel poncho 190 x 190 cm - grey blue
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With ecodesign, we reduce the environmental impact of our products.
Analysing the product's environmental footprint enabled us to identify the most impactful stages of its life cycle. Thanks to this approach, our design teams were able to develop this product while significantly reducing its environmental impact.
Ecodesign actions on this product
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Material
Organically grown cotton
Product made of 100% Organically-grown cotton, without GMOs, chemical fertilisers or pesticides
Conventional cotton farming uses a lot of water, fertilisers and pesticides. This leads to degradation of biodiversity and pollution of soil and groundwater. Organic cultivation is done without using chemical fertiliser, pesticides and GMOs (Genetically Modified Organisms), which reduces soil and ground water pollution.
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Process
Biton
We only dye half of the threads (1 out of 2) to reduce water waste and pollution
Dyeing textiles requires the use of lots of water, whilst also generating water waste from dyeing vats. To reduce this environmental impact, we use just one dyed thread out of two, subsequently reducing our consumption of water.